Abstract Ceiling

Excellence in
intangibles management


Three questions

  1. Are your most important intangibles being identified and protected on a regular basis? Important intangibles usually include secrets, data and relationships.

  2. Is there an overall strategy or plan to guide the management of intangibles across the business? Is it widely understood and generally followed?

  3. Is there an organisational culture of caring for intangibles?

If the answer is “no” to any question, there is a heightened risk of losing valuable intangibles and missing out on strategically important opportunities.

We're here to help.


About intangibles

Intangibles are non-physical and non-monetary. You may know them as “intangible assets” or “intellectual assets”. Common types of intangibles are shown below, grouped into three categories, but there are others.

Intellectual property (IP)



Registered designs

Plant breeder's rights

Circuit layout rights

Trade marks

Knowledge assets



Customer lists

Domain name rights

Contractual rights

Trade secrets

Non-separable intangibles


Regulatory approvals

Employee capabilities

Stakeholder relationships

Corporate reputation

Customer loyalty

  • Intellectual property (IP) is a special group of intangibles because each form of IP is governed by legislation that creates legal rights for the owners. Those IP rights can be transferred or licensed to others. The most common types of IP are copyright, trade marks and patents.

  • Knowledge assets are intangibles which are not governed by legislation but can in principle be separated from the owner and transferred to another party. Knowledge assets are often protected through confidentiality.

  • Non-separable intangibles are intangibles that cannot exist independently of a business and can only be transferred to another party through a merger or acquisition of a business. The combined value of these intangibles is captured in a balance sheet as a single item called goodwill

Intangium works with all types of intangibles.

About us

Driven by passion. Guided by evidence.

Intangium is an advisory service for intangibles. We support all sorts of organisations everywhere. The firm was founded in 2017 and is based in Sydney, Australia.


We’ve seen many unfortunate examples of intangibles being lost for good so we know the importance of managing intangibles proactively.

Intangium shows how to manage intangibles consistently and strategically. We specialise in developing appropriate systems, strategies, culture and training.


Intangium is led by Dr Martin Puchert. He has over two decades of experience in helping high-tech organisations manage intangibles. He is a registered Australian patent attorney, certified in IP management by WIPO, and holds a PhD and BSc in Physics. 


Code of conduct

We're serious about acting responsibly, ethically and competently, so we're publishing our own code of conduct. You can expect us to follow this code of conduct at all times. 

  • We do not make false or misleading statements.

  • We do not disclose or misuse a client's confidential information.

  • We do not prefer our interests over a client's interests.

  • We avoid conflicts of interest and take reasonable steps to resolve a conflict of interest if one is discovered.

  • We do client work conscientiously, courteously, honestly, objectively, and lawfully.

  • We only do work that is within our competency.

  • We carry out work with reasonable skill and care.

  • We disclose to the client information that is materially relevant to work being undertaken for the client, subject to any obligations in relation to another person's confidential information.