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Nine benefits of managing intangible assets

Intangible assets are the most valuable part of an innovative company, so it's worth looking after them.

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Proactively managing intangible assets enables you to:

Identify any risks related to your intangible assets, and then take action to mitigate those risks.

1.

Identify potential new opportunities to leverage your intangible assets e.g. an opportunity use your intangible assets to generate new revenue.

2.

Understand the usefulness of each intangible asset to your company (some assets are more critical than others).

3.

Identify gaps in your intangible asset portfolio.

4.

Arrange protection for your intangible assets where appropriate and possible.

5.

Identify ways to improve the usability or accessibility of information needed by your employees.

6.

Plan how to add value to your intangible assets.

7.

Highlight the usefulness of your intangible assets to potential strategic buyers of the company, which can be used to generate buyer interest.

8.

Understand the monetary value of your intangible assets to potential strategic buyers of the company, which can be used to influence price negotiations.

9.